9.1 Marketplace Research
Forest Boutique at
Berjaya Times Square
Forest 2nd Boutique in
Berjaya Times Square
Forest Boutique (
Sunway Pyramid )
9.2 Market
Observation
Based on market observation in some of the
supermarket around Klang Valley, Forest is not a user choice compare to its
competitors like Diesel, B.U.M Equipment that offer fresh and latest design.
Even though the price is affordable, many of the user just pass the
"Forest" section. Maybe because of the lack of awareness of what this
brand can offer in term of quality and design.
9.3 Survey
The surveys were carried out online with 76
participants.
Survey Questions
2. Which category below includes your age?
3. Ethnic Group
4. Income range
5. Have you heard about 'Forest'?
6.Did you know "Forest" is a local brand
(Malaysian Brand)?
7. What is the first brand that comes to mind when
you think of sport wear apparel?
8. Have you purchased any of "Forest"
products?
9. Which of the following matters you consider the
most when purchasing clothing products?
10. Did you know Forest also produce casual wear
besides sports wear?
11. Which part of Forest should be improved?
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