7.1 Strength
·
Wide range of products
for both male and female
·
High quality products
·
Asian cutting and
measurement
·
Affordable prices
·
Products are suitable
to middle class familes
·
Good quality at
reasonable prices
7.2 Weakness
·
Seldom use media
promotion like television, radio, internet, etc.
·
Bad product display at
the stores
·
The design of the
product produced is dull compare to other clothing brand that makes more
attractive design.
7.3 Opportunity
·
People are aware of
fashion trends and concern about their appearances.
·
It is a local brand,
Malaysians will be loyal to local brands and achievements,
·
Affordable and
reasonable prices of the products is what consumers love the most.
·
Customers will shop for
clothes when festivals coming near.
·
The awareness of the
people nowadays to do outdoor activities.
7.4 Threats
·
Saturated fashion
apparel market/ industry
·
Competitive to other
fancy fashion forward brands.
·
Some people do not
prioritize appearances with fashionable clothing products.
·
Misconception of it is
a low quality product since its a local product
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