Forest
3.1 Company Overview
The Forest label is owned by Target Fashion Sdn.
Bhd. The Forest sports and casual wear collection caters to individuals who are
confident, creative and contemporary. The collection is designed specifically
to appeal to those who have no fear of individuality and who strongly believe
in expressing their personality through fashion. Forest strives to be in leader
in high quality and durable sports and casual wear produced in Malaysia.
Customers choose Forest for its bold and innovative
designs, competitive pricing, quality materials and the attentive service they
receive from the company’s service staffs that are groomed to handle any
customer enquiry or request with a professional flair.
Every Forest garment carries with a story of
conception, design, quality technology and perfection. Its collection is
designed by a team of experienced designers with impeccable sense of fashion
and understands market trends.
3.2 Business
Description
3.2.1 The Market
The company has three retail outlets and 150
consignment outlets, in all states in Malaysia. These consignment outlets are
in major departmental stores and shopping centre, namely Jaya Jusco Stores,
Parkson Corporation, The Store Sdn. Bhd., Sogo Pernas Departmental Store, Fajar
Retail Department, Pacific Hypermarket, Bintang Supermarket and Billion
Shopping Centre.
3.3 Company
History
The Forest label is owned by Target Fashion Sdn.
Bhd. which was incorporated in February 1980. The company immediately commenced
operations as garment manufacturer in its rented shophouse in Taman Maluri,
Kuala Lumpur. The company initially manufactured men’s clothing and produced
the goods as and when the orders were received from its customers.
After the recession in 1985, the company decided to
manufacture and trade in unisex sports and casual wear. It also expanded its
target market to include all ages and launched its own house brand Forest.
Following the success of the launch, Forest products were then distributed to
various departmental stores and shopping complexes.
The company’s business grew mainly through
consignment sales and outright sales to major customers.
In 1997, to accommodate the company’s steady
expansion, Target Fashion shifted it s operation to its own office cum
warehouse in Desa Tun Razak Industrial Park, Kuala Lumpur. It is from this
location that all Forest products are manufactured and distributed to its
network of departmental stores and shopping complexes.
Forest has been established brand name in Malaysia
for 25 years and is now one of the leading apparel brands in the market with a
growing customer base.
Forest registered its trademark in November 1985. It
received the Sogo Million Club - Annual Best Sales Achievement award in year
2003,2004,2005 and 2006, Superbrands award in Malaysia in year 2005,and Super
Excellent Brand award in year 2006 and 2007.
3.4 Key People
* Due to the nature of the company, which is a
Sendirian Behard establishment, a private company, the key people was
considered to be private and confidential. I was not able to obtain any
official data on the key people.
3.5 Location
Head Office
Target Fashion Sdn.Bhd. (55458-U)
No.7, Jalan 2/118C, Desa Tun Razak, 56000 Kuala
Lumpur, Malaysia
The company has three retail outlets and 150
consignment outlets, in all states in Malaysia. These consignment outlets are
in major departmental stores and shopping centre, namely Jaya Jusco Stores,
Parkson Corporation, The Store Sdn. Bhd., Sogo Pernas Departmental Store, Fajar
Retail Department, Pacific Hypermarket, Bintang Supermarket and Billion
Shopping Centre.
Boutiques
Times Square
Lot: 03-67, 3rd
Floor,
Berjaya Times Square,
1 Jalan Imbi, 55100 Kuala Lumpur.
Tel:03-2144 9918
Times Square
Lot: 01-72, 1st Floor,
Berjaya Times Square,
1 Jalan Imbi, 55100 Kuala Lumpur.
Tel:03-2144 9968
Sunway Pyramid
Lot: L1.89, 1st Floor,
No 3, Jalan PJS 11/15 Bandar Sunway,
46150 Petaling Jaya. Selangor.
Tel:5633 7688
No comments:
Post a Comment