6.1 Direct
Competitors
6.1.1 B.U.M
Equipment
Founded in the U.S.A in 1986, B.U.M Equipment’s all
American heritage is reflected in the apparel and merchandise that capture the
essence of American college lifestyle. The B.U.M range consists of Young Men,
Junior (young women) and Li’l B.U.M (for kid aged 4-12). Locally, B.U.M
Equipment has been in the Malaysian market since 1993. Besides apparel, the
label also offers innerwear, Timepieces, Eyewear, Leather Goods (wallets,
purses, handbags, belts), Bags (backpacks and sports bags) and Footwear (socks)
Founded :1986
Headquaters : Seattle, USA
Similarities :
Provide same range of unisex fashion products
Strength :
Strong brand image and good quality of product
Weakness :More
expensive than Forest.
6.1.2 Cheetah
Cheetah is one of the key player in the local
industry with 40% market share in the local market(According to their corporate
video). Their proposition is convenient, good quality, good variety and
affordable.
Founded :1979
Headquaters :Seri
Kembangan, Selangor Malaysia
Similarities :Sell
wide range of clothing at an affordable price besides targeting the same target audience.
Strength :Good
quality of product at affordable Price
Weakness :Poor
sense of design in their product.
6.1.2 Diesel
Diesel is all
about Style Clash, a concept perfectly defining the experimental & original
attitude that suits the local & international culture. Diesel produce a
wide range of clothing collection majoring in knit top, woven mixed and denim
wear which follows the trend & influence from all over the world, focused
on innovative design. This philosophy is not only for the garments, but in
Diesel stores which distribute nationwide in boutiques & departmental
stores. This reknowned brand brings you great club or weekend wear for both
young men and women. A hip label for the bold and daring, and for those who
want to stand out from the crowd, Diesel’s cutting-edge, street-style designs
are for the trend-setting individual. Diesel offers apparel, innerwear,
carrywear and other accessories.
Founded : 1978
Headquaters : Molvena, Italy
Similarities :
Provide same range of unisex fashion products
Strength :
Strong brand image and good quality of product
Weakness :More
expensive than Forest.
6.2 Indirect
Competitors
6.2.1 F.O.S
Factory Outlet Store, or better known as F.O.S, is
an established clothing retail chain in the local fashion industry. The
inaugural opening of its outlet in Sunway Pyramid back in 1997 marked the birth
of F.O.S. From that single outlet in Sunway Pyramid, F.O.S has grown to a total
of 40 outlets to date throughout major shopping complexes in Malaysia with
plans for further expansion.
The concept of the outlet is to make available a
wide range of clothing and associated accessories at an affordable price, and
to create the right environment for customers to shop with ease and comfort.
Founded :1970
Headquaters :Malaysia
Differences :FOS
focus on retailing business.
Strength : Locally established, affordable
Weakness : Not consistently having Asian cutting
measurement
6.2.2 Reject Shop
Reject Shop is a home grown Malaysian chain store
which focuses on retailing global branded garments which are off-season stocks,
discontinued stocks together with Metrojaya's own developed good quality merchandise
at great value low prices.
Well known brands from the USA, Europe and Australia
find their way onto the shelves of Reject Shop, enabling the store to offers
men, ladies, and children apparel across a full range of sizes. Since its
introduction in 1990, Reject Shop now operates a nationwide chain of stores and
outlets at leading shopping locations throughout Malaysia.
Founded :
1990
Headquarters :
Kuala Lumpur, Malaysia
Differences :
Provide retailing branded garments which are off-season, discontinued
stocks or late order cancellation stocks.
Strength :
Well known local brand, big amount of outlets.
Weakness :
Do not have Asian cutting measurement
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