8.1 Proposed
Primary Target Audience
8.1.1 Demographics
Age :
14 - 24 years old
Gender :
Both gender
Education : fresh post-graduates and below
Occupation :
Student to Working Adults
Income Range :
RM 400 - RM 2000
Race & Ethnicity :
All races
Geographical Location : Urban and Sub-urban Areas
8.1.2 Psychographics
Perception :
Prefer attractive, simple little designs and comfortable but yet stylish at economic price.
Learning :
Friends, family , internet and magazines.
Motivation & Needs : Comfortable and stylish colourful clothes and
accessories at low prices in order to look stylish without
spending too much money.
Attitude & Personality : Positive, happy, active, adventurous, wise money
spender, like to appear simple but still remain attractive to
gain confidence.
Lifestyle :
Active, stylish, economic, healthy and challenging.
8.2 Proposed
Secondary Target Audience
8.2.1
Demographics
Age :
28 - 38 years old
Gender :
Both gender
Education : Post graduates
Occupation :
Office worker ( white collar )
Income Range :
RM 2000 - 4000
Race & Ethnicity :
All races
Geographical Location :Urban and Sub-urban Areas
8.2.2 Psychographics
Perception :
Prefer simple little designs and comfortable but yet stylish at economic price.
Learning :
Friends, family and internet.
Motivation & Needs : Comfortable, good quality, and stylish colourful
clothes and accessories at affordable prices. Wanted to
look stable, mature and good looking with style to boost self
esteem, look presentable to friends and family.
Attitude & Personality : Brave, social-able , understanding, wise, thoughtful,
like to look good by just dressing simple design , stylish
clothes.
Lifestyle :
Relax stylish, economic, modern lifestyle.
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